Northern:

St. Plaidy's

The Story: Hot off the heels of the immensely successful Plaid Friday sales event, Northern was set to shatter sales figures yet again. This time, we piggybacked off the popular 'St. Patrick's Day.' Launching with a four-day teaser campaign to build awareness, we followed it up with the seven-day sales event where members could exclusively acquire the high interest product online in just minutes. 

 

The Deliverables: In-branch (posters, shelf danglers, desk stands, floor decals), TWN takeovers, HTML emails, banner ads, deposit onserts.

 

The Result: Northern did it again as 'St. Plaidy's' helped the credit union far surpass sales goals.