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Bryan Soroka
Northern:
Plaid Friday
The Story: Northern needed to up engagement for its new online sales tool. We were granted the opportunity to not only create an integrated program, but also develop a product that was best suited for the technology.
The Deliverables: In-branch (posters, shelf danglers, desk stands, floor decals, TWN takeovers, HTML emails, banner ads, deposit onserts.
The Results: By combining Northern's processes with product, brand and technology, we were able to nearly double sales forecasts.
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