The Story:  To fulfill Meridian’s planned retail deposit growth it launched a deposit campaign, which was supported with a premium priced GIC. To maximize the impact of its advertising spend, the credit union leveraged the success of the “Save Happy GIC." Available as a limited time offer, digital tactics were developed to create a sense of urgency and drive subsequent action.

 

The Deliverables:  Homepage takeovers, pre-roll video, HTML emails, banner ads. 

 

The Result: The high rate product and campaign helped Meridian exceed its sales forecasts.