The Story: Ontario launched its 'Where am I?' campaign to much acclaim. The organization's Northern counterpart wanted to leverage the equity built into the program while still maintaining its own unique identity. The answer came in the form of the 'Find your great' creative and strategy. The driving headline acted as a solution  to the parent program, while promoting the region's top outdoor experiences to further distinguish it as a unique getaway destination.

 

The Deliverables: Dedicated presence on main site, rich media ads, social ads, influencer blog posts/social ads.

 

The Result: The Northern Ontario program gained considerable traction on Tourism Ontario's main site, and online bookings also saw a marked increase.