The Story: DUCA had seen significant growth in assets and membership and planned for aggressive targets. To support these goals, the credit union built capital reserves through the offering of a special issue of Class 'B' Investment Shares. To promote the special offering, we developed a multi-channel campaign highlighting the Investment Shares and their competitive rate.

 

The Deliverables: In-branch posters, floor/window decals, table stands, digital displays, DM, radio, HTML email.

 

The Result: The integrated program and high-rate investment combined to help DUCA reach its sales targets.