The Story: Ontario offers world-class outdoor experiences,  and Tourism Ontario wanted to launch an aggressive program to position them as a global leader.  The answer? The 'Canoe Culture' sub-brand, which was driven by a unique content sharing program built around partners and outfitters. This proved to create an added sense of authenticity for our products. Third-party blogs ad social commentary, meanwhile, further strengthened our credibility as we touted the province as a top destination for paddling enthusiasts.

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The Deliverables: Partner branding kits, online 'Canoe Culture' asset store, rich media ads, banner ads, trade publication ads, online branding toolkits.

 

The Result: The program proved to be a hit as participating partners and outfitters saw a significant increase in sales and awareness for their respective businesses, while OTMPC's parent site saw an increase in traffic.