Bryan Soroka

The Story: This year's angling program was 'all about the fish' as we developed a unique rich media campaign that showcased not only where anglers could stay, but also where they'd find their most desirous catches. The ads included a host of species, where they can be found and finally, where the closest outfitter was located. It was one-stop shopping for anglers of all kinds. 

 

The Deliverables: Rich media ads, print ads, influencer blogs, FB/IG ads.

 

The Result: Participating outfitters saw an increase in stays, while online bookings also spiked.