The Story: Northern Ontario is known for its Great Outdoors. But the region also has some world-class attractions, including the fabled Agawa Canyon Tour Train. The goal was to increase riderships along with subsequent in-town stays by positioning the 'Sault' as a unique getaway destination that offered top-tier outdoor and bespoke urban experiences.

 

The Deliverables: YouTube spots, online booking engine, e-blasts, blogs, TWN takeovers.

 

The Result: With a little help from Mother Nature, ridership numbers were way up, along with local hotel bookings.